The demand for mobile Internet access is also urgent in Vietnam. Over the past few years, the penetration of Internet penetration in Vietnam has made a big breakthrough: mobile Internet penetration rate has reached 50% and the proportion of accessing Internet through smart phones is 55%. Li Zheng, global rotating president of WiFi Master Key, said, “adequate preparation is also a central factor for our achievement.” The team tried to understand their needs through experiencing local WiFi usage, usage scenarios, culture, understanding user behavior and communicating with locals. WiFi Master Key team went to major cities in Vietnam for through investigation.
In exploring overseas markets, WiFi Master Key has chosen a rigorous path and behind each decision is a thorough and detailed study of the local market. Within three months, the number of new users per day exceeded 600,000.Īs of October 2016, WiFi Master Key has covered 223 countries and regions, with over 100 million overseas users. Taking southeast Asia as a pivot, it opened the international market rapidly. In August 2015, the WiFi Master Key officially began overseas operation.
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Before, WiFi Master Key had already topped Google Play free tool list in 48 countries and regions, including Russia, Mexico and Indonesia.Īs a pioneer in domestic sharing economy, WiFi Master Key believes that the more internationalized the sharing economy is, the more vitality it has. The Google Play Vietnam list shows that since April 15, WiFi Master Key has topped free tool list in GooglePlay for six consecutive months. In the past two years, the WiFi Master Key has been developing rapidly in southeast Asia.
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